PROJECT

Retail creative campaign

DESCRIPTION
I concepted the copy execution for this campaign, working closely with the creative director to ensure the narrative stayed true to the photo story. Assets included homepage, 10-15 emails, landing pages, and print ad.
ASSET

BHLDN email

SUBJECT LINE

IT’S HERE: Our Fall ’14 Lookbook!

ASSET

Anthropologie email

SUBJECT LINE / PREHEADER

BHLDN’s Fall ’14 collection is here!

ASSET

Homepage

Slideshow