DESCRIPTION
I concepted the copy execution for this campaign, working closely with the creative director to ensure the narrative stayed true to the photo story. Assets included homepage, 10-15 emails, landing pages, and print ad.
ASSET
BHLDN email
SUBJECT LINE
IT’S HERE: Our Fall ’14 Lookbook!

ASSET
Anthropologie email
SUBJECT LINE / PREHEADER
BHLDN’s Fall ’14 collection is here!

ASSET
Homepage
Slideshow



